Designer Vilma Maré brings leisurely sophistication combined with European, rather Baltic sense of craftiness and inherent serene sense of style (she uses only solid nocturnal colors). Vilma grew up surrounded by beautiful true period architecture. She is rediscovering the Gothic one for it's proportions and lineal art superimposed over the buildings. How a structure so heavily grounded looks so light?

Women bodies often give a similar task. We think often that we are too heavy, and want to lighten ourselves visually. Well, the answer is a smart décor. Designer reuses Gothic tracery into modern garment execution. Vilma Mare's sartorial technology, where décor works for the function, is visible in every garment. It is stitched into a system of curved vertical lines, which optically elongate woman's body, making this wearable design more form fitted, soft and advanced in structure. Smart, neat and strong de-constructive fashion technology works along with textural tracery for one optical goal - to enlighten the body and lead one's attention to the crafty texture of the surface. The optical result is achieved. So called "raw" seams mixed with designer's original decorative stitchery adds another visual layer over the body. It tapers the fabric around the figure sculpturally, that is naturally, and makes a very good fit. Every piece is conceived and executed by Vilma herself, who learned her craft by drawing architecture and live models, but most of the time experimenting in sewing practice. Her education (Fashion design studies in Kaunas Kollege and F.I.T ) and lenghy experience in NYC fashion industry working at McCall Pattern Co., Mark Jacobs International Co., architect Gaetano Pesce are fundamental too.

Tactile qualities: clothes are super smooth from the inside, because all the seams' bulk is pushed to the outside and working for the beauty. All Vilma Maré soft-structured clothes are made out of cashmere, wool, viscose and silk jersey, double-knit fabrics.

(hi)story clothes are 'after five' and eveningwear category consisting of ensembles and strong separates (to be matched w/ simple top or bottom).

Vilma Maré's clients are performers or those, who need the clothes to perform for them in high visability and/or public environments. Or for women working in a wide variety of jobs. Some are CEO's; some work in the arts; many work as business consultants. While the prevailing trends in business style have allowed them to wear much more casual things to work, the same trends have also allowed women to wear more expressive pieces.

Fashion design for Vilma Maré is an occupation, that exists w/out a good knowledge of her fashion consumer, who buys that particular dress because of that particular reason. Very little data there is to draw a rational conclusion about the phenomenon of how clothes feel on the body, and how they make the wearer feel. What is this charging experience to wear the 'right dress'? For the answers Vilma is turning her interest to fashion theory. Authors E. Wilson, J. Entwistle, V. Steele show how we are deliberate and calculating in our social dress. They talk about 'epidermic self-awareness', about the dress language and phenomenological embodiment of the dress.

Designer collects and studies the remarks on personal feelings for (hi)story outfits in order to find more improvements on the dress of social performance/presentation.

Vilma Maré teaches deconstructive sewing technology in weekly seminars (theoretical introduction and practice). One month or longer internships/residencies available after one week of individual training.

For more information please call 518 828 6290

Thank you,
Vilma Maré
vilmare.net